DOCS/research/gamification/bandura_1977_social_learning_theory.md

Social Learning Theory

• Author: Albert Bandura
• Year: 1977
• Summary: Bandura's theory posits that people learn from one another, via observation, imitation, and modeling. It acts as a bridge between behaviorist and cognitive learning theories. In gamification, this applies to how users learn by observing others, such as through leaderboards, activity feeds, or seeing other users' achievements, which can motivate them to adopt similar behaviors.
• Link: https://www.goodreads.com/book/show/99855.Social_Learning_Theory